Share Consumer Purchase Motivators
Save to Folder
__________ motivation involves logical reasoning for making a purchase.
Rational
Buying a product because it offers the best features for the price is an example of __________ motivation.
Rational
__________ motivation appeals to customers’ emotions to influence purchasing decisions.
Emotional
__________ motivation is driven by a customer’s loyalty to a brand due to positive past experiences.
Patronage
A consumer who always buys Apple products because they trust the brand is demonstrating __________ motivation.
Patronage
__________ motivation is based on the ease of access and simplicity of making a purchase.
Convenience
A person choosing to buy from a store nearby, even if it is slightly more expensive, is demonstrating __________ motivation.
Convenience
__________ motivation leads to unplanned purchases made on the spot.
Impulse
Purchasing candy at the checkout counter that you didn't plan on buying is an example of __________ motivation.
Impulse
Purchasing a Rolex watch to showcase wealth and sophistication is an example of __________ motivation.
Prestige
__________ motivation is associated with buying luxury goods to enhance social status.
Prestige
Choosing a clothing brand because it aligns with personal identity is an example of __________ motivation.
Patronage
Buying a Tesla because it is environmentally friendly and offers advanced technology reflects __________ motivation.
Rational
If a customer prefers Starbucks over other coffee shops because of past positive experiences, they are demonstrating __________ motivation.
Patronage
Buying a home security system for protection and peace of mind is an example of __________ motivation.
Rational
Someone buying the latest iPhone to feel trendy and accepted by their peers is an example of __________ motivation.
Prestige
