Study

Business Studies - Marketing

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  • Ronaldo is synonymous with the No.7, but which other number did he wear at Real Madrid?
    Number 9
  • Someone who continues to buy products from a company over a long period of time?
    A loyal customer
  • What year was Facebook created?
    2004
  • Who was the first Emperor of Rome?
    Augustus
  • What was the name of the Ukrainian nuclear power plant that was the site of a nuclear disaster in April 1986?
    Chernobyl
  • What is CRM an abbreviation for?
    Customer relationship management
  • What are tangible characteristics of a product or service. They are factual and descriptive aspects.
    features
  • What do you call the interaction a business has with current and future customers?
    Customer Relationships
  • What are questionnaires used to gather information from a large number of people. They're great for collecting quantitative data, like statistics and trends.
    Customer surveys
  • What car brand is known for its "prancing horse" logo?
    Ferrari
  • What are the positive outcomes or advantages a customer gets from using the product or service. They focus on the value provided.
    Benefits
  • What is the name for small group discussions led by a moderator. They are used to gather qualitative data, like opinions and feelings, about a specific topic.
    Focus groups
  • What is the name of the electric car manufacturer founded by Elon Musk?
    Tesla
  • Name the 4 P's of marketing.
    Product, price, place and promotion
  • Which car company produces the “Mustang” model?
    Ford
  • What year was the first iPhone released?
    2007