Share Business Studies - Marketing
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Name the 4 P's of marketing.
Product, price, place and promotion
What are tangible characteristics of a product or service. They are factual and descriptive aspects.
features
What are the positive outcomes or advantages a customer gets from using the product or service. They focus on the value provided.
Benefits
Someone who continues to buy products from a company over a long period of time?
A loyal customer
What do you call the interaction a business has with current and future customers?
Customer Relationships
What is CRM an abbreviation for?
Customer relationship management
What is the name for small group discussions led by a moderator. They are used to gather qualitative data, like opinions and feelings, about a specific topic.
Focus groups
What are questionnaires used to gather information from a large number of people. They're great for collecting quantitative data, like statistics and trends.
Customer surveys
What car brand is known for its "prancing horse" logo?
Ferrari
Which car company produces the “Mustang” model?
Ford
What is the name of the electric car manufacturer founded by Elon Musk?
Tesla
Ronaldo is synonymous with the No.7, but which other number did he wear at Real Madrid?
Number 9
What was the name of the Ukrainian nuclear power plant that was the site of a nuclear disaster in April 1986?
Chernobyl
Who was the first Emperor of Rome?
Augustus
What year was the first iPhone released?
2007
What year was Facebook created?
2004
