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COMET III: Lesson 3- The Anchoring Effect
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What is the cheapest item on the menu?
iced tea
Oops!
Okay!
food / looks / not / cheap / is / but
Food looks cheap but is not.
Oops!
Okay!
I will buy the shoes from the a_ _ _ _ _ _ _ _ _ _ _
advertisement
appreciation
anniversary
Oops!
Okay!
I need to p_ _ online using my card.
pet
pay
pat
Oops!
Okay!
仮定する
support
suppose
suffer
Oops!
Okay!
The p _ _ _ _ of the new bag is expensive.
peace
price
plant
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Okay!
My mother loves s _ _ _ items from the mall.
ship
sale
star
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Okay!
You see a ¥500 drink and a ¥1,000 drink. What happens?
You buy the ¥1,000 drink.
¥500 looks cheap.
¥500 looks expensive.
Oops!
Okay!
What is the anchoring effect?
When you see the first price, it affects your decision.
When you see many prices, you get confused.
When you buy something expensive.
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Okay!
You see a ¥7,000 steak and a ¥4,000 pasta. Which is cheaper?
The steak.
Both are the same.
The pasta.
Oops!
Okay!
anchor / see / you / first / when / the
When you see the first anchor.
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Okay!
You see a hairdryer discounted from ¥20,000 to ¥10,000. How do you feel?
¥10,000 feels cheap.
Same as before.
¥10,000 feels expensive.
Oops!
Okay!
What does the first price do in the anchoring effect?
It makes you focus on it.
It makes you ignore the price.
It makes you think carefully.
Oops!
Okay!
Which food is the cheapest in the main course?
cheese sandwich
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Okay!
What is the most expensive food on the menu?
cheeseburger
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Okay!
割引
discord
discount
discard
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Okay!
Why does a restaurant list expensive meals first?
To sell expensive meals.
To make other meals look cheap.
To confuse people.
Oops!
Okay!
お得
dill
dull
deal
Oops!
Okay!
What should you do before buying?
Look at nothing.
Buy quickly.
Think first.
Oops!
Okay!
I will write a good r_ _ _ _ _ for the product.
round
ruler
review
Oops!
Okay!
すてーき
steak
Oops!
Okay!
Why do discounts work well?
They make people wait.
They make prices look cheap.
They make prices confusing.
Oops!
Okay!
What happens when you see a big discount?
You don't buy it.
You think it is too cheap.
You think it is a good deal.
Oops!
Okay!
decision / your / change / can / effect / the
The effect can change your decision.
Oops!
Okay!
錨
anchor
Oops!
Okay!
What is your favorite drink on the menu?
Nice!
Oops!
Okay!
へあどらいやー
hairdryer
Oops!
Okay!
high / first / price / the / is
The first price is high.
Oops!
Okay!
What food will you order from the appetizer?
Nice!
Oops!
Okay!
What is an anchor?
A type of store.
A tool for stopping a ship.
A kind of food.
Oops!
Okay!
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