Which food is the cheapest in the main course?
cheese sandwich
What is the cheapest item on the menu?
iced tea
What food will you order from the appetizer?
Nice!
What is your favorite drink on the menu?
Nice!
What is the most expensive food on the menu?
cheeseburger
What is the anchoring effect?
When you buy something expensive.
When you see the first price, it affects your decision.
When you see many prices, you get confused.
What is an anchor?
A tool for stopping a ship.
A kind of food.
A type of store.
What does the first price do in the anchoring effect?
It makes you ignore the price.
It makes you think carefully.
It makes you focus on it.
What happens when you see a big discount?
You don't buy it.
You think it is a good deal.
You think it is too cheap.
decision / your / change / can / effect / the
The effect can change your decision.
anchor / see / you / first / when / the
When you see the first anchor.
high / first / price / the / is
The first price is high.
food / looks / not / cheap / is / but
Food looks cheap but is not.
You see a hairdryer discounted from ¥20,000 to ¥10,000. How do you feel?
¥10,000 feels expensive.
¥10,000 feels cheap.
Same as before.
You see a ¥7,000 steak and a ¥4,000 pasta. Which is cheaper?
The pasta.
Both are the same.
The steak.
Why does a restaurant list expensive meals first?
To confuse people.
To sell expensive meals.
To make other meals look cheap.
