Low demand for the product
Weakness
High profit per item sold
Strength
Unreliable supply chain
Threat
Low profit per item sold
Weakness
Increasing production costs
Threat
Existing customer base
Strength
Loyal customers
Strength
Strong competition
Threat
Low quality product
Weakness
Short shelf life
Weakness
Few competitors
Opportunity
High price of competition
Opportunity
Changing seasonal demands
Threat
Favourable market conditions
Opportunity
High demand for the product
Strength
Low quality of competition
Opportunity