Existing customer base
Strength
Loyal customers
Strength
High profit per item sold
Strength
High demand for the product
Strength
Short shelf life
Weakness
Low profit per item sold
Weakness
Low demand for the product
Weakness
Low quality product
Weakness
Few competitors
Opportunity
Low quality of competition
Opportunity
High price of competition
Opportunity
Favourable market conditions
Opportunity
Changing seasonal demands
Threat
Strong competition
Threat
Unreliable supply chain
Threat
Increasing production costs
Threat
