The marketing mix and distribution of professional sports games is controlled by: A. the major TV networks B. a league agreement C. the NCAA D. major advertisers
B
all the businesses through which products or services pass on the way to the consumer
channels of distribution
Radio is an audio medium, meaning the action must be described to create a picture in the listeners’ minds. True or False
True
An increasing number of viewers are turning away from TVs and toward smartphones, tablets, and other Internet-connected devices.
What are the two major channels of distribution for sports and entertainment events
live or via media
Rome, Italy is home to one of the most famous amphitheaters. True or False
True
Channels of distribution may be simple or complex. True or False
True
the process of planning, organizing, and managing the distribution of products and services
Logistics
The channels of __________ include all of the businesses through which products or services pass on the way to the consumer.
distribution
The number of streaming subscribers surpassed cable subscribers. True or False
True
Amphitheaters
oval-shaped outdoor theaters with tiered seating around a central stage
An increasing number of viewers are turning away from TVs and towards...
smartphones, tablets, and other Internet-connected devices
People can listen while they drive, work, or visit remote areas, where cell phones may not have reception.
Radio
the facility where an event is held
Venue
method of distributing an event to a large volume of people
mass media
The businesses, or channel members, involved in making the products or service available are called...
intermediaries
Participation in recreational sports: A. can be expensive. B. is directly related to household income. C. often depends upon the public facilities provided. D. all of the above
D
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