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SEM - Ch. 7

  •  English    17     Public
    Channel Distribution
  •   Study   Slideshow
  • all the businesses through which products or services pass on the way to the consumer
    channels of distribution
  •  10
  • The businesses, or channel members, involved in making the products or service available are called...
    intermediaries
  •  10
  • the process of planning, organizing, and managing the distribution of products and services
    Logistics
  •  10
  • What are the two major channels of distribution for sports and entertainment events
    live or via media
  •  20
  • Amphitheaters
    oval-shaped outdoor theaters with tiered seating around a central stage
  •  15
  • method of distributing an event to a large volume of people
    mass media
  •  10
  • Rome, Italy is home to one of the most famous amphitheaters. True or False
    True
  •  15
  • Channels of distribution may be simple or complex. True or False
    True
  •  5
  • the facility where an event is held
    Venue
  •  10
  • People can listen while they drive, work, or visit remote areas, where cell phones may not have reception.
    Radio
  •  20
  • Radio is an audio medium, meaning the action must be described to create a picture in the listeners’ minds. True or False
    True
  •  15
  • An increasing number of viewers are turning away from TVs and toward smartphones, tablets, and other Internet-connected devices.
  •  15
  • An increasing number of viewers are turning away from TVs and towards...
    smartphones, tablets, and other Internet-connected devices
  •  25
  • The number of streaming subscribers surpassed cable subscribers. True or False
    True
  •  20
  • The channels of __________ include all of the businesses through which products or services pass on the way to the consumer.
    distribution
  •  20
  • Participation in recreational sports: A. can be expensive. B. is directly related to household income. C. often depends upon the public facilities provided. D. all of the above
    D
  •  25