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Digital Marketing

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  • having people know about your company and products
    brand awareness
  • to use something you already have to get the result you want
    leverage
  • a planned way of doing something
    tactic
  • all marketing efforts that use an electronic device or the internet
    digital marketing
  • any material available on the internet
    online content
  • a planned group of activities to try to achieve an aim
    campaign
  • a computer programme that finds information on the Internet
    search engine
  • most important because it includes or affects all other areas
    overarching
  • the process of gaining potential customers
    lead generation
  • What does SEO stand for?
    Search Engine Optimisation
  • to include different things
    emcompass
  • What does KPI stand for?
    Key Performance Indicator
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