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most important because it includes or affects all other areas
overarching
to include different things
emcompass
a planned way of doing something
tactic
a planned group of activities to try to achieve an aim
campaign
to use something you already have to get the result you want
leverage
the process of gaining potential customers
lead generation
a computer programme that finds information on the Internet
search engine
having people know about your company and products
brand awareness
any material available on the internet
online content
What does SEO stand for?
Search Engine Optimisation
What does KPI stand for?
Key Performance Indicator
all marketing efforts that use an electronic device or the internet
digital marketing
