Study

Business Partner B1+ BRANDS

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  • to make smth appear less important
    devalued
  • to risk
    ventue into
  • highly expensive and exclusive
    ultra-luxury
  • the characteristics that people think a particular brand has
    brand personality
  • customer interest
    customer engagement
  • using internet history to target customers
    interactive marketing
  • advertising by placing a brand in a television programme or film
    product placement
  • recognisable draw of the company
    brand logo
  • someone, especially famous, whom a company pays to use their products and make people more aware of the brand
    brand ambassador
  • central activity of a company
    core business
  • the degree to which people know about a particular brand
    brand awareness
  • being careful about what you say or do
    cautious approach
  • the collection of ideas and beliefs that people have about a brand
    brand image
  • a long distance away
    further afield
  • buying the same brand regularly
    loyalty
  • using an existing name or another type of product
    brand stretching
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