Business Partner B1+ BRANDS | Baamboozle - Baamboozle

16 Public

Imported from Quizlet

Study Slideshow

being careful about what you say or do

cautious approach

15

central activity of a company

core business

15

to make smth appear less important

devalued

15

a long distance away

further afield

15

using an existing name or another type of product

brand stretching

15

highly expensive and exclusive

ultra-luxury

15

to risk

ventue into

15

customer interest

customer engagement

15

using internet history to target customers

interactive marketing

15

buying the same brand regularly

loyalty

15

advertising by placing a brand in a television programme or film

product placement

15

someone, especially famous, whom a company pays to use their products and make people more aware of the brand

brand ambassador

15

the degree to which people know about a particular brand

brand awareness

15

the characteristics that people think a particular brand has

brand personality

15

the collection of ideas and beliefs that people have about a brand

brand image

15

recognisable draw of the company

brand logo

15