They usually give you a _______ if you buy multiple copies
discount
the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
TARGET AUDIENCE
They c_____ you $20 just to get in the nightclub.
charge
the company that sells most of a product or service in a particular market
MARKET LEADER
a range of similar products or services that are sold by the same company, with different features and different prices
PRODUCT LINE
a design or symbol used by a company to advertise its products
LOGO
What does it mean accessible?
easy for anyone to obtain and use
a situation in which many people really like or enjoy someone or something
Popularity
MERCEDES IS A _______ BRAND
PREMIUM
a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products
BRAND IDENTITY
a person who is paid or given free products by a company in exchange for wearing or using its products and trying to encourage others to do so
BRAND AMBASSADOR
the number of goods available to buy in a shop
stock
the fact of people knowing about a business and its products and services
CUSTOMER AWARENESS
By the time I tried to get a ticket, it was ___ ___
sold out
a set of features and ideas that customers connect in their minds with a particular product or brand
BRAND IMAGE
a type of product made by a particular company and sold under a particular name
BRAND
something that stops people or things from entering somewhere or getting something
barrier
a short easily remembered phrase, especially one used to advertise an idea or a product
SLOGAN
a detailed plan for successfully developing and marketing a brand
BRANDING STRATEGY
Things would never change if people weren't prepared to ______________ .
experiment
the habit of always buying a product with the same name, made by the same company
BRAND LOYALTY
the number of things that a company sells compared with the number of things of the same type that other companies sell
MARKET SHARE
What is a bestseller?
a product that is extremely popular and has sold in very large numbers
the degree to which people are familiar with or prefer a particular brand
BRAND AWARENESS
What does it mean afford?
have enough money to pay for something
Your experience on this site will be improved by allowing cookies.