a type of product made by a particular company and sold under a particular name
BRAND
15
a short easily remembered phrase, especially one used to advertise an idea or a product
SLOGAN
15
a set of features and ideas that customers connect in their minds with a particular product or brand
BRAND IMAGE
15
the number of things that a company sells compared with the number of things of the same type that other companies sell
MARKET SHARE
20
MERCEDES IS A _______ BRAND
PREMIUM
15
a design or symbol used by a company to advertise its products
LOGO
10
the company that sells most of a product or service in a particular market
MARKET LEADER
10
a detailed plan for successfully developing and marketing a brand
BRANDING STRATEGY
15
the fact of people knowing about a business and its products and services
CUSTOMER AWARENESS
25
a person who is paid or given free products by a company in exchange for wearing or using its products and trying to encourage others to do so
BRAND AMBASSADOR
10
the habit of always buying a product with the same name, made by the same company
BRAND LOYALTY
10
a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products
BRAND IDENTITY
15
the degree to which people are familiar with or prefer a particular brand
BRAND AWARENESS
15
a range of similar products or services that are sold by the same company, with different features and different prices
PRODUCT LINE
25
the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
TARGET AUDIENCE
20
What is a bestseller?
a product that is extremely popular and has sold in very large numbers
