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English 12 Unit 4 Reading

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  • Mobile phones and the Internet are the only forms of mass media.
    FALSE
  • What is now the most popular means of receiving information?
    Internet and mobile communication
    Newspapers
    Television
    Books
  • What is considered the most important role of mass media?
    To provide news about events as they occur
    To provide entertainment
    To amuse the masses
    To educate people about their rights and responsibilities
  • The mobile phone is regarded as a unique means of communication.
    FALSE
  • How were mass media forms classified until recently?
    By their business models
    By the sequence of their advent
    By their creative artists
    By their content types
  • The role of mass media is to entertain, amuse, inform, educate and unite people.
    TRUE
  • What are some examples of mass media?
    Radio and television
    All of the above
    Books and newspapers
    Books and newspapers
  • Which media channel emerged in the early 21st century?
    Mobile phone
  • he ordinary people in society who are not leaders or who are considered to be not very well educated
    the masses
  • the people who watch or listen to a particular programme (a play, concert, talk, etc.)
    audience
  • Which was the first visual medium before the advent of television?
    Magazines
    Newspapers
    Radio
    Books
  • a notice, picture or film telling people about a product, job or service
    advert (n)
  • Only digital media have influenced people's lives and society.
    NOT GIVEN
  • What has been the impact of books on society?
    They have helped people to educate themselves
    They have allowed people to connect with each other
    They have recorded daily events
    They have brought entertainment and news programmes into pe
  • send out programmes on TV or radio
    broadcast (v)
  • Quickly read the text and choose the best heading.
    The advent of the Digital Media Age
    Forms of mass media
    Means of mobile communication
    The history of print media
  • People nowadays prefer instant messaging and social networking to emails.
    TRUE
  • When was the term 'mass media' coined?
    In the Middle Ages
  • appear; begin to be known or noticed
    emerge (v
  • the time when something first begins to be widely used
    advent (n)
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