Share English 12 Unit 4 Reading
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Quickly read the text and choose the best heading.
Means of mobile communication
The advent of the Digital Media Age
Forms of mass media
The history of print media
the people who watch or listen to a particular programme (a play, concert, talk, etc.)
audience
send out programmes on TV or radio
broadcast (v)
a notice, picture or film telling people about a product, job or service
advert (n)
he ordinary people in society who are not leaders or who are considered to be not very well educated
the masses
appear; begin to be known or noticed
emerge (v
the time when something first begins to be widely used
advent (n)
Mobile phones and the Internet are the only forms of mass media.
FALSE
The role of mass media is to entertain, amuse, inform, educate and unite people.
TRUE
The mobile phone is regarded as a unique means of communication.
FALSE
People nowadays prefer instant messaging and social networking to emails.
TRUE
Only digital media have influenced people's lives and society.
NOT GIVEN
What are some examples of mass media?
All of the above
Books and newspapers
Books and newspapers
Radio and television
When was the term 'mass media' coined?
In the Middle Ages
What is considered the most important role of mass media?
To provide entertainment
To educate people about their rights and responsibilities
To amuse the masses
To provide news about events as they occur
How were mass media forms classified until recently?
By their content types
By their creative artists
By their business models
By the sequence of their advent
