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Vocabulary about products and companies

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  • when something has been transformed from one thing into another
    made out of
  • mainly to talk about the ingredients of something
    made with
  • a framework for analyzing a company's strengths, weaknesses, opportunities and threats
    SWOT analysis
  • when we talk about how something is manufactured
    made from
  • a simple statement about the goals, values and objectives of a company
    mission statement
  • a particular group of customers at which a product is aimed
    target market
  • when we talk about the basic materials of something, components
    made of
  • the visible elements of a brand, such as color, design and logo
    brand identity
  • a short and striking phrase used in advertising
    slogan
  • a group of products all marketed under a single brand name
    product line
  • a symbol adopted by a company to identify its products
    logo
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