Share Vocabulary about products and companies
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when we talk about how something is manufactured
made from
when we talk about the basic materials of something, components
made of
when something has been transformed from one thing into another
made out of
mainly to talk about the ingredients of something
made with
a simple statement about the goals, values and objectives of a company
mission statement
a framework for analyzing a company's strengths, weaknesses, opportunities and threats
SWOT analysis
a short and striking phrase used in advertising
slogan
a symbol adopted by a company to identify its products
logo
a particular group of customers at which a product is aimed
target market
a group of products all marketed under a single brand name
product line
the visible elements of a brand, such as color, design and logo
brand identity
