Study

Marketing

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  • What is SWOT analysis?
    SWOT is a strategic management technique used to help an organization identify strengths, weaknesses, opportunities and threats.
  • What does Target Market mean?
    A group of people who have been identified as the most likely potential customers for a product because of their shared characteristics such as age and income.
  • What are examples of marketing?
    Commercials, billboards, advertisements and sample products.
  • What are the disadvantages of marketing?
    Cost of marketing and time and effort may not yield a return.
  • What would be an example of desk research?
    Websites/social media.
  • What are the 4 P's in the marketing mix?
    Product, Place, Price, Promotion
  • What are the benefits of marketing?
    Spread your name, boost your sales and helps you gain and retain customers.
  • What would be an example of field research?
    Samples, observation or surveys.
  • How would a business find their target market?
    Doing field & desk research.