A group of people who have been identified as the most likely potential customers for a product because of their shared characteristics such as age and income.
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What are examples of marketing?
Commercials, billboards, advertisements and sample products.
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What are the benefits of marketing?
Spread your name, boost your sales and helps you gain and retain customers.
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What are the disadvantages of marketing?
Cost of marketing and time and effort may not yield a return.
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How would a business find their target market?
Doing field & desk research.
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What would be an example of desk research?
Websites/social media.
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What would be an example of field research?
Samples, observation or surveys.
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What is SWOT analysis?
SWOT is a strategic management technique used to help an organization identify strengths, weaknesses, opportunities and threats.