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Pathways LS 3A Listening Note-taking

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  • des. of str. Ex: Ikea, mv 1 direx. + wait + buy mr
    Design of store. Example: Ikea--move in one direction, wait to buy, buy more
  • impulse buy = didn't pln 2 buy. Ex: milk + cer., batt., mag.
    Impulse buying is buying things you didn't plan to buy. For example, planned to buy milk, but also bought cereal, batteries, and magazines
  • 2 incr. imp. buy
    To increase impulse buying
  • cereal, batteries, magazines (which main point is this about)
    Impulse buying is buying things you didn't plan to.
  • cookies (which main point is this about)
    Use packages that customers will recognize to increase impulse buying.
  • use tech. (vid. + comp.) in dept. + furn. stores
    Use technology like videos and computers (department stores, furnitures stores)
  • Ikea (which main point is this about)
    The design of the store increases impulse buying.
  • department stores and fashion shows (which main point is this about)
    Use technology, like videos and computers, to increase buying.
  • sml prod. frnt st--ex: cook. sme pckg
    Put smaller popular products near front of store. Example: cookies in same kind of package
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