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impulse buy = didn't pln 2 buy. Ex: milk + cer., batt., mag.
Impulse buying is buying things you didn't plan to buy. For example, planned to buy milk, but also bought cereal, batteries, and magazines
2 incr. imp. buy
To increase impulse buying
sml prod. frnt st--ex: cook. sme pckg
Put smaller popular products near front of store. Example: cookies in same kind of package
use tech. (vid. + comp.) in dept. + furn. stores
Use technology like videos and computers (department stores, furnitures stores)
des. of str. Ex: Ikea, mv 1 direx. + wait + buy mr
Design of store. Example: Ikea--move in one direction, wait to buy, buy more
cookies (which main point is this about)
Use packages that customers will recognize to increase impulse buying.
cereal, batteries, magazines (which main point is this about)
Impulse buying is buying things you didn't plan to.
Ikea (which main point is this about)
The design of the store increases impulse buying.
department stores and fashion shows (which main point is this about)
Use technology, like videos and computers, to increase buying.
