Market research1.1 Vocabulary

Arrange a meeting to discuss the findings from the data ______ and agree the best method of communicating the information.

Add details to the report explaining why ______ research methods are being used in the second part of the study (as the client wishes to use statistics).

Contact any _______ who have not yet returned their surveys from batch 1. Check whether they need any assistance in answering questions.

Another term for secondary research: d (d _ _ _) research

To introduce a new product into the market: l (l _ _ _ _ _)

To collect data or information from a range of sources: g (g _ _ _ _ _)

To measure or assess how people feel about a product: g (g _ _ _ _)

Brief the _______ about the level of detail required when questions are answered in the _______ interviews.

Create a batch _______ questionnaire to identify whether there was a positive reaction to the new app from the target audience.

The effect that something is likely to have: i (i _ _ _ _ _)

Select a product _______ group to use the updated app and report back on new features.