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Market research1.1 Vocabulary

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    Market research1.1 Vocabulary
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  • Select a product _______ group to use the updated app and report back on new features.
    tester
  •  15
  • Contact any _______ who have not yet returned their surveys from batch 1. Check whether they need any assistance in answering questions.
    respondents
  •  15
  • Create a batch _______ questionnaire to identify whether there was a positive reaction to the new app from the target audience.
    customer satisfaction
  •  15
  • Brief the _______ about the level of detail required when questions are answered in the _______ interviews.
    researchers, in-depth
  •  15
  • Arrange a meeting to discuss the findings from the data ______ and agree the best method of communicating the information.
    analysis
  •  15
  • Add details to the report explaining why ______ research methods are being used in the second part of the study (as the client wishes to use statistics).
    quantitative
  •  15
  • Another term for secondary research: d (d _ _ _) research
    desk
  •  15
  • To measure or assess how people feel about a product: g (g _ _ _ _)
    gauge
  •  15
  • The effect that something is likely to have: i (i _ _ _ _ _)
    impact
  •  15
  • To collect data or information from a range of sources: g (g _ _ _ _ _)
    gather
  •  15
  • To introduce a new product into the market: l (l _ _ _ _ _)
    launch
  •  15