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Digital Search 30.09.22

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  • What is showrooming?
    When customers touch and feel the product in store but purchase online
  • What does SWOT stand for?
    strengths weaknesses opportunities and threats
  • What does SEO stand for? (give two )
    search engine optimisation or organic search (optimisation)
  • what are SMARTER goals?
    specific, measurable, achievable, relevant, time-bound, evaluated, reviewed
  • how do you calculate your max CPC
    profit per conversion x conversion rate x 0.7
  • What was the name of first search engine and what year did it launch?
    Archie in 1990
  • What is the METRO called in the UK?
    The tube or the underground
  • What does USP stand for?
    Unique Selling Point / Proposition
  • Which year did Google search launch?
    1997
  • What tool can you use to stay up to date with key topics on the web
    Google Alert
  • How do you calculate your Ad Rank?
    max CPC x keyword quality score
  • what does SEM stand for? Give both names
    search engine marketing or PPC (pay per click)
  • What does SERP stand for?
    search engine page results
  • when trying to understand customer behaviour what 5 types of questions are you trying to answer?
    WHO WHAT HOW WHERE WHEN ?
  • Whats is a SWEATSHOP?
    A sweatshop or sweat factory is a crowded workplace with very poor, socially unacceptable or illegal working conditions
  • what is keyword stuffing?
    overloading a page in an attempt to manipulate a site's ranking in Google search
  • when a customer has a really easy navigation experience on a website what is this called?
    a frictionless experience
  • what is the name of the technology that examines websites in the google search function
    a 'bot'
  • which parts of the SWOT are externally influenced?
    opportunities and threats
  • what are the 3 steps Google performs in order for a user to see results on a google search page
    CRAWL, INDEX RANK
  • What are the 3 core pillars of digital marketing?
    web, social and mobile
  • what does FTP stand for?
    file transfer protocol
  • what is a customer touchpoint
    a customer's interaction point with a company business or brand
  • What is the online customer behaviour framework
    SEE THINK DO CARE
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