Share Digital Search 30.09.22
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What is the online customer behaviour framework
SEE THINK DO CARE
What is showrooming?
When customers touch and feel the product in store but purchase online
What does SEO stand for? (give two )
search engine optimisation or organic search (optimisation)
what does SEM stand for? Give both names
search engine marketing or PPC (pay per click)
What are the 3 core pillars of digital marketing?
web, social and mobile
when a customer has a really easy navigation experience on a website what is this called?
a frictionless experience
what is a customer touchpoint
a customer's interaction point with a company business or brand
when trying to understand customer behaviour what 5 types of questions are you trying to answer?
WHO WHAT HOW WHERE WHEN ?
What does SWOT stand for?
strengths weaknesses opportunities and threats
which parts of the SWOT are externally influenced?
opportunities and threats
What tool can you use to stay up to date with key topics on the web
Google Alert
What does USP stand for?
Unique Selling Point / Proposition
What was the name of first search engine and what year did it launch?
Archie in 1990
Which year did Google search launch?
1997
what is the name of the technology that examines websites in the google search function
a 'bot'
what are the 3 steps Google performs in order for a user to see results on a google search page
CRAWL, INDEX RANK
