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AP Research Methods
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What are at least 2 benefits to using surveys?
Cheap, covers a large population, genereralizable, anonymity, versatile
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Studies that examine different groups of people one at a time
Cross-sectional
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This type of research looks at relationships between two variables, not causes; they expressed in positives and negatives
Correlation
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This descriptive method allows researchers to watch subjects in their naturally occurring environment without intervening
Naturalistic Observation
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What are at least 2 drawbacks to using surveys?
Response bias, Social desirability bias, self-selection bias, lying, poor/confusing language
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A type of study the looks at the same group of people over a long period of time
Longitudinal
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This is the subset of the population being studied
Sample
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This descriptive method examines an individual or small group; they are not generalizable to the public
Case Studies
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What are at least 2 advantages to using an experiment?
shows a cause and effect relationship, controlling of variables, can be replicated, quantifiable results
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What are at least 2 disadvantages to using an experiment?
Subject bias, if populations are too small generalizability may be off, experimenter bias
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Research designed to increase our knowledge base
Basic Research
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What is the benefit for using a case study?
A specific, unique data set
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What does the correlation coefficient show?
Strength of the correlation and whether it is positive or negative
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This is the particular group of interest
Population
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Research designed to solve specific problems
Applied Research
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Each member of the population has an equal chance of being selected
Random Sample
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What is the biggest benefit to using Naturalistic Observation?
Realistic Picture of behavior
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Name at least 2 drawbacks to using Naturalistic Observations?
Observer effect, it takes a long time, Hawthorne Effect
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The type of descriptive method allows subjects to self-report attitudes and behaviors
Surveys
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