Study

AP Research Methods

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  • What are at least 2 benefits to using surveys?
    Cheap, covers a large population, genereralizable, anonymity, versatile
  • Studies that examine different groups of people one at a time
    Cross-sectional
  • This type of research looks at relationships between two variables, not causes; they expressed in positives and negatives
    Correlation
  • This descriptive method allows researchers to watch subjects in their naturally occurring environment without intervening
    Naturalistic Observation
  • What are at least 2 drawbacks to using surveys?
    Response bias, Social desirability bias, self-selection bias, lying, poor/confusing language
  • A type of study the looks at the same group of people over a long period of time
    Longitudinal
  • This is the subset of the population being studied
    Sample
  • This descriptive method examines an individual or small group; they are not generalizable to the public
    Case Studies
  • What are at least 2 advantages to using an experiment?
    shows a cause and effect relationship, controlling of variables, can be replicated, quantifiable results
  • What are at least 2 disadvantages to using an experiment?
    Subject bias, if populations are too small generalizability may be off, experimenter bias
  • Research designed to increase our knowledge base
    Basic Research
  • What is the benefit for using a case study?
    A specific, unique data set
  • What does the correlation coefficient show?
    Strength of the correlation and whether it is positive or negative
  • This is the particular group of interest
    Population
  • Research designed to solve specific problems
    Applied Research
  • Each member of the population has an equal chance of being selected
    Random Sample
  • What is the biggest benefit to using Naturalistic Observation?
    Realistic Picture of behavior
  • Name at least 2 drawbacks to using Naturalistic Observations?
    Observer effect, it takes a long time, Hawthorne Effect
  • The type of descriptive method allows subjects to self-report attitudes and behaviors
    Surveys