Research designed to increase our knowledge base
Basic Research
Research designed to solve specific problems
Applied Research
A type of study the looks at the same group of people over a long period of time
Longitudinal
Studies that examine different groups of people one at a time
Cross-sectional
This descriptive method examines an individual or small group; they are not generalizable to the public
Case Studies
This descriptive method allows researchers to watch subjects in their naturally occurring environment without intervening
Naturalistic Observation
The type of descriptive method allows subjects to self-report attitudes and behaviors
Surveys
This is the subset of the population being studied
Sample
This is the particular group of interest
Population
This type of research looks at relationships between two variables, not causes; they expressed in positives and negatives
Correlation
