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Research Methods

Study Slideshow

Research designed to increase our knowledge base

Basic Research

5

Research designed to solve specific problems

Applied Research

10

A type of study the looks at the same group of people over a long period of time

Longitudinal

15

Examines changes over time and unique data sets

Benefits of Longitudinal Studies

20

Takes a long time, expensive, people drop out or die

Drawbacks to Longitudinal Studies

25

Studies that examine different groups of people one at a time

Cross-sectional

5

Fast and inexpensive

Benefits of Cross-Sectional Studies

10

Individual differences

Drawback of Cross-Sectional Studies

15

This descriptive method examines an individual or small group; they are not generalizable to the public

Case Studies

20

In depth information and lowers the probability of false data

Benefits to using Case Studies

25

This descriptive method allows researchers to watch subjects in their naturally occurring environment without intervening

Naturalistic Observation

25

What is the biggest benefit to using Naturalistic Observation?

Realistic Picture of behavior

20

What are the two biggest drawbacks to using Naturalistic Observations?

Observer effect and it takes a long time

15

The type of descriptive method allows subjects to self-report attitudes and behaviors

Surveys

10

What are the two major benefits to using surveys?

Cheap and covers a large population

5

What are the two major drawbacks to using surveys?

Low response rate and people drop out or die

5