Study

Travel Agents & Tour Operators

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  • What is a specialist tour operator and an example
    appeals to a specific target market
  • What are ancillary products/services?
    extras added onto a holiday
  • Name a trade association that protects customers holiday purchase
    ABTA/ATOL
  • Name 3 types of travel agents
    web, retail & business
  • What is the difference between a travel agent and a tour operator?
    Tour operator puts the package together, travel agent sells the package.
  • Why do travel agents upsell a holiday?
    commisson, meet targets, enhance the customer experience.
  • What does travel insurance protect the holiday maker from?
    Personal injury, medical, lost luggage etc.
  • How will a travel agent deliver excellent customer service?
    meeting customer needs, postivie body language, professionalism, good communication etc
  • Name the UK's 2 largest/well known tour operators
    Jet 2 & TUI
  • Name 2 specialist holidays
    skiing, dark tourism, adventure
  • Name 3 jobs in the head office of a tour operator
    finance, marketing, sales.
  • What is a mass market tour operator and an example?
    'supermarket' of holidays for example TUI
  • Name 3 ancillary products/services that can be added onto a holiday
    Travel insurance, extra legroom, airport parking.
  • What benefits do ancillary products/services have on the customer?
    Better experience & meets their needs
  • What is included in a package holiday?
    flights, accomodation & transfers