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What is the difference between a travel agent and a tour operator?
Tour operator puts the package together, travel agent sells the package.
Name the UK's 2 largest/well known tour operators
Jet 2 & TUI
How will a travel agent deliver excellent customer service?
meeting customer needs, postivie body language, professionalism, good communication etc
What are ancillary products/services?
extras added onto a holiday
Name 3 ancillary products/services that can be added onto a holiday
Travel insurance, extra legroom, airport parking.
What benefits do ancillary products/services have on the customer?
Better experience & meets their needs
Why do travel agents upsell a holiday?
commisson, meet targets, enhance the customer experience.
What is a mass market tour operator and an example?
'supermarket' of holidays for example TUI
What is a specialist tour operator and an example
appeals to a specific target market
Name 3 jobs in the head office of a tour operator
finance, marketing, sales.
Name a trade association that protects customers holiday purchase
ABTA/ATOL
What does travel insurance protect the holiday maker from?
Personal injury, medical, lost luggage etc.
Name 3 types of travel agents
web, retail & business
What is included in a package holiday?
flights, accomodation & transfers
Name 2 specialist holidays
skiing, dark tourism, adventure
