Persuasive Devices

Used to lead the audience to a particular conclusion.

Using an expert opinion or referring to someone with authority to make an argument seem more credible.

Any words that have an emotional effect on the audience.

Speaking directly to the audience (you/your) to make them feel connected/responsible etc.

Used to make an issue seem more extreme.

Giving commands, e.g. you must do this now. This leaves little room for argument from the audience.

Strong, definitive words such as ‘always’ or ‘never’ used to reinforce the strength of an argument.

Making a comparison between two things using ‘like’ or ‘as’.

When two opposite viewpoints, ideas or concepts are placed close to each other for effect.

Emphasises and reinforces particular ideas.

A very short story that is significant to the topic at hand that adds personal knowledge and/or experience to the topic, making the speaker more relatable.

Use of words such as ‘we’ or ‘our’ to create the impression that the writer and reader are on the same side.

Used to persuade by making a direct comparison between two things.

Statistics and other data are used to make an argument more logical and convincing.

Technical language used to make the writer sound more knowledgeable.

Three parallel clauses, phrases, or words the come in quick succession without any interruption, to give a greater sense of roundness and completeness.

Use of words beginning with the same letter to create emphasis and draw attention. Often used to create memorable slogans.

Everyday, informal language used by writers to make them seem down-to-earth and realistic.