Persuasive Techniques

Suggests that people's safety, security or freedom is at risk;

expression of approval or admiration

exaggeration or overstatement used to imply something is more important, worse, better, etc.

Uses the opinion of an expert or authority figure to impress audiences or prove a point

Appeals to a sense of security based on the belief that rituals and traditions are valuable and should be preserved.

Plays on our beliefs that we all have the right to be treated fairly and we should strive for just outcomes.

reuse of words or phrases to emphasise a point

the effective use of them and they to excclude people

the use of argument & reason to assess a situation and sway an audience

a question that does not require an answer

broad statements implied from specific cases

material in support of an argument: statistics, fact, expert opinions, anecdotes

the effective use of us and we to include people

Short account or story- often entertaining; gives a human angle that engages the reader;

the deliberate leaving out of information

words and phrases used by a specific group of people