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Appeal to authority
Uses the opinion of an expert or authority figure to impress audiences or prove a point
Evidence
material in support of an argument: statistics, fact, expert opinions, anecdotes
Generalisation
broad statements implied from specific cases
Hyperbole
exaggeration or overstatement used to imply something is more important, worse, better, etc.
Inclusive language
the effective use of us and we to include people
Exclusive
the effective use of them and they to excclude people
Jargon
words and phrases used by a specific group of people
logic
the use of argument & reason to assess a situation and sway an audience
Omission
the deliberate leaving out of information
Praise
expression of approval or admiration
Repetition
reuse of words or phrases to emphasise a point
Rhetorical question
a question that does not require an answer
Appeal to fear and insecurity
Suggests that people's safety, security or freedom is at risk;
Appeal to tradition and customs
Appeals to a sense of security based on the belief that rituals and traditions are valuable and should be preserved.
Appeal to sense of justice
Plays on our beliefs that we all have the right to be treated fairly and we should strive for just outcomes.
Anecdote
Short account or story- often entertaining; gives a human angle that engages the reader;
