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Digital Marketing

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  • What does CTA stand for ?
    Call to Action
  • Define CPC ?
    Cost Per Click
  • Name a form of traditional advertising - non digital
    Newspaper, billboard, radio, etc
  • What is a conversion (in marketing )
    the journey of converting a potential customer to an actual customer (or along other steps in the selling process)
  • What does the acronym SWOT stand for in marketing ?
    Strengths, Weaknesses, Opportunities, Threats
  • Define : Value Proposition
    A statement that explains how a product or service solves a problem, provides benefits, and why it's better than alternatives.
  • In digital marketing, what does SEO stand for?
    Search Engine Optimization
  • A specific group of consumers identified as the recipients of a particular marketing message or campaign.
    Target Audience
  • Give an example of a CTA at the end of an ad.....
    visit www.../ sign up today. / call to schedule your ....
  • What does USP stand for ?
    Unique Selling Point
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