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What does the acronym SWOT stand for in marketing ?
Strengths, Weaknesses, Opportunities, Threats
In digital marketing, what does SEO stand for?
Search Engine Optimization
A specific group of consumers identified as the recipients of a particular marketing message or campaign.
Target Audience
Define : Value Proposition
A statement that explains how a product or service solves a problem, provides benefits, and why it's better than alternatives.
What does CTA stand for ?
Call to Action
Give an example of a CTA at the end of an ad.....
visit www.../ sign up today. / call to schedule your ....
What is a conversion (in marketing )
the journey of converting a potential customer to an actual customer (or along other steps in the selling process)
What does USP stand for ?
Unique Selling Point
Define CPC ?
Cost Per Click
Name a form of traditional advertising - non digital
Newspaper, billboard, radio, etc
