Study

Advertising

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  • Do celebrities and influencers make ads more or less trustworthy?
    It depends. If the celebrity genuinely uses the product, it feels more authentic. But some influencers promote anything for money, which makes their ads seem fa
  • Do you think some advertisements are misleading or unethical? Give examples.
    Yes, some ads exaggerate benefits or hide side effects. For example, weight loss products often show unrealistic results, which can deceive people.
  • Billboard
    A discount or deal
    A large outdoor advertisement
    A customer’s positive review in an ad
  • Informative
    Gives false or exaggerated information
    Provides useful information
    Seeing an ad too many times
  • Are advertisements different in your country compared to others? How?
    Yes, in my country, ads often focus on family values, while in Western countries, they might be more humorous or individualistic.
  • Viral marketing
    A paid promotion on TV or radio
    A discount or deal
    Ads that spread quickly online
  • Many beauty brands use ______ on Instagram.
    billboards
    influencer marketing
    slogans
  • Target audience
    A paid promotion on TV or radio
    The group of people a product or ad is aimed at
    A phrase encouraging action
  • Influencer marketing
    A customer’s positive review in an ad
    Using social media personalities to promote products
    A phrase encouraging action
  • What is the most memorable ad you’ve ever seen? Why did it stick in your mind?
    I remember a funny Coca-Cola ad where people shared drinks and became friends. It was heartwarming and made me associate the brand with happiness. Good storytel
  • Do you think advertising is more persuasive or misleading? Why?
    ....
  • Misleading
    Provides useful information
    Gives false or exaggerated information
    Seeing an ad too many times
  • Do you think global brands should adapt their ads for different cultures?
    Absolutely. What works in one culture might offend another. For example, an ad showing too much skin might be fine in Europe but unacceptable in conservative co
  • Special offer
    Ads that spread quickly online
    A discount or deal
    A company’s name or logo and identity
  • Do you think some advertisements are misleading or unethical? Give examples.
    Yes, some ads exaggerate benefits or hide side effects. For example, weight loss products often show unrealistic results, which can deceive people.
  • Brand
    A paid promotion on TV or radio
    A discount or deal
    A company’s name or logo and identity
  • The ad was ________because the product didn’t work as promised.
    overexposed
    viral marketing
    persuasive
    misleading
  • The ad was so _____ that I bought the product.
    testimonial
    persuasive
    target audience
  • to promote
    to aim at a specific group
    to give a review
    to advertise or support something
  • The website’s _____ said ‘Sign up today for a free trial!’
    billboard
    call to action (CTA)
    advertisement
    influencer marketing
  • Do you prefer funny, emotional, or informative ads? Why?
    I prefer funny ads because they’re entertaining and don’t feel like forced selling. Emotional ads can be powerful, but sometimes they feel manipulative.
  • Have you ever bought something because of an advertisement? What was it?
    Yes, once I saw an ad for wireless headphones with a special discount. The ad made them look very convenient, so I bought them. Luckily, they were as good as ad
  • The shampoo ad included a ______ from a happy customer.
    advertisement
    call to action
    testimonial
  • I’m tired of that ad—it’s so ______!
    persuasive
    overexposed
    misleading
  • I saw an interesting_______for a new smartphone on YouTube.
    slogan
    billboard
    advertisement (Ad)
  • Should there be stricter regulations on advertising, especially to children? Why?
    Definitely. Children are easily influenced, and ads for junk food or expensive toys can pressure parents unfairly. Stricter rules would protect them.
  • How do you think AI will change advertising in the future?
    AI will probably make ads even more targeted by analyzing our behavior. It might also create personalized video ads
  • Consumer
    A person who buys products
    The group of people an ad is aimed at.

  • Call to action
    Ads that spread quickly online
    A phrase encouraging action
    Ads that spread quickly online
  • Slogan
    A large outdoor advertisement
    A phrase encouraging action
    A short and catchy phrase used in advertising
  • The funny video became ________ for the brand.
    call to action
    influencer marketing
    viral marketing
  • How has social media advertising changed the way companies promote products?
    ...
  • Smart ______ compare prices before buying.
    consumers
    slogans
    testimonials
    billboards
  • Do you use ad blockers? Why or why not?
    Yes, I use them because online ads can be distracting. Some websites have too many pop-ups, which ruin the browsing experience.
  • The store has a _________ : 50% off this weekend.
    call to action
    advertisement
    special offer
  • Overexposed
    Gives false or exaggerated information
    Provides useful information
    Seeing an ad too many times
  • Testimonial
    A phrase encouraging action
    A customer’s positive review in an ad
    A discount or deal
  • Annoying
    Gives false or exaggerated information
    Irritating or too frequent
    Seeing an ad too many times
  • Describe an ad you remember well. What made it effective or annoying?
    ...
  • to target
    to recommend
    to advertise or support something
    to aim at a specific group
  • What types of advertisements do you notice the most (TV, online, billboards, etc.)?
    I mostly notice online ads, especially on social media and YouTube. They’re hard to avoid because they pop up everywhere. I also see billboards when I’m outside
  • How have digital ads (like YouTube or Instagram ads) changed advertising?
    They’re more personalized and interactive now. Instead of just watching an ad, you can click and buy instantly. However, they’re also more intrusive because the
  • Commercial
    A discount or deal
    A short and catchy phrase used in advertising
    A paid promotion on TV or radio
  •  Nike is a well-known _______ for sports shoes.
    brand
    slogan
    ad
  • If you could ban one type of advertisement what would it be and why?
    I’d ban gambling ads because they can lead to addiction and financial problems. They target vulnerable people, which is unethical.
  • Do you think advertisements are effective in influencing people’s buying decisions? Why or why not?
    Yes, I believe ads are quite effective because they create awareness and desire for products. For example, if I see an appealing ad for a new smartphone, I migh
  • This ad’s ________ is teenagers who love music.
    slogan
    ad
    target audience
  • Would you prefer a world with no ads at all? What would be the consequences?
    No, because ads help businesses grow and inform consumers. However, without ads, we might rely more on word-of-mouth, and new brands would struggle to get notic
  • McDonald’s ______ ‘I’m lovin’ it’ is very catchy.
    ad
    billboard
    slogan
  • The new car _________ on TV looks amazing!
    commercial 
    billboard
    target audience
  • There’s a huge ________ for Coca-Cola near the highway.
    billboard
    influencer marketing 
    slogan