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MARKETING EXAM

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  • Customer Segmentation
    Dividing a broad consumer into subgroups based on shared characteristics.
  • Segmentación de mercado
    Market segmentation
  • Conversion Rate
    Percentage of users who take a desired action, such as making a purchase.
  • Posicionamiento de la marca
    Brand Positioning
  • Target Audience
    A specific group of consumers identified as the intended recipients.
  • Value Proposition
    The unique value a product or service provides to customers, and why it is better than competing options.
  • Call to Action (CTA)
    A phrase that prompts the audience to take a specific action.
  • Psychographic Segmentation
    Dividing the market based on lifestyle, interests, and values.
  • Segmentación demográfica
    Demographic Segmentation
  • Demographic Segmentation
    Dividing the market based on age, gender, income, etc.
  • Search Engine Optimization (SEO)
    Techniques used to improve a website’s visibility on search engines like Google.
  • Propuesta de valor
    Value Proposition
  • Tasa de conversión
    Conversion Rate
  • Market Segmentation
    breaking down diverse market into specific groups based on shared features
  • Segmentación de clientes
    Customers Segmentation
  • Segmentación psicográfica
    Psychographic Segmentation
  • Pago por clic
    Pay-Per-Click (PPC)
  • Content Marketing
    Creating relevant content to attract a target audience.
  • Customer Journey
    Complete experience a customer has with a brand
  • Pay-Per-Click (PPC)
    Advertisers pay each time a user clicks on their ad.
  • Viaje del cliente
    Customer Journey
  • Marketing de contenidos
    Content Marketing
  • Público objetivo
    Target Audience
  • Llamada a la acción
    Call to Action (CTA)
  • Geographic segmentation
    Dividing the market based on location, such as country, region, or city.
  • Optimización para motores de búsqueda
    Search Engine Optimization (SEO)
  • Segmentación conductual
    Behavioral Segmentation
  • Segmentación geográfica
    Geographic Segmentation
  • Brand Positioning
    The process of establishing and maintaining a brand’s unique place in the market.
  • Behavioral Segmentation
    Dividing the market based on purchasing behavior, such as brand loyalty.
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