Share MARKETING EXAM
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Público objetivo
Target Audience
Target Audience
A specific group of consumers identified as the intended recipients.
Segmentación de mercado
Market segmentation
Market Segmentation
breaking down diverse market into specific groups based on shared features
Segmentación demográfica
Demographic Segmentation
Demographic Segmentation
Dividing the market based on age, gender, income, etc.
Geographic segmentation
Dividing the market based on location, such as country, region, or city.
Behavioral Segmentation
Dividing the market based on purchasing behavior, such as brand loyalty.
Propuesta de valor
Value Proposition
Value Proposition
The unique value a product or service provides to customers, and why it is better than competing options.
Posicionamiento de la marca
Brand Positioning
Brand Positioning
The process of establishing and maintaining a brand’s unique place in the market.
Psychographic Segmentation
Dividing the market based on lifestyle, interests, and values.
Segmentación geográfica
Geographic Segmentation
Segmentación psicográfica
Psychographic Segmentation
Segmentación conductual
Behavioral Segmentation
