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Cause marketing

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  • Cause marketing is a way for companies to attract customers and make money by doing good. T/F
    True!
  • Two and a half billion people around the world can’t see clearly. T/F
    True!
  • Patagonia only uses environmentally friendly materials in its products.
    True!
  • The Tap Project provided clean water for children T/F
    True!
  • Warby Parker gives eyeglasses to people T/F
    True!
  • Patagonia does business cleverly T/F
    False it does business ethically!
  • Patagonia does not treat its workers well. T/F
    False! It treats them well and gives them good benefits.
  • We all need clean drinking water and everyone can get it T/F
    False!
  • Warby Parker has helped more than 20 million people get eyeglasses.
    False it was 5 million!
  • Marketing refers to the way companies try to make their products more expensive
    False it makes their products more ‘well known’
  • The reading discusses negative effects of cause marketing T/F
    False! It talks about positive effects of marketing and the companies involved in cause marketing!
  • ‘Buy a Pair, Give a Pair’ donates a dollar for each glass of water its customers drank. T/F
    False! UNICEF came up with this!
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