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Marketing refers to the way companies try to make their products more expensive
False it makes their products more ‘well known’
The reading discusses negative effects of cause marketing T/F
False! It talks about positive effects of marketing and the companies involved in cause marketing!
The Tap Project provided clean water for children T/F
True!
Warby Parker gives eyeglasses to people T/F
True!
Patagonia does business cleverly T/F
False it does business ethically!
Cause marketing is a way for companies to attract customers and make money by doing good. T/F
True!
We all need clean drinking water and everyone can get it T/F
False!
‘Buy a Pair, Give a Pair’ donates a dollar for each glass of water its customers drank. T/F
False! UNICEF came up with this!
Two and a half billion people around the world can’t see clearly. T/F
True!
Warby Parker has helped more than 20 million people get eyeglasses.
False it was 5 million!
Patagonia only uses environmentally friendly materials in its products.
True!
Patagonia does not treat its workers well. T/F
False! It treats them well and gives them good benefits.
