ˈædvəˌkeɪt: to speak in support of an idea or course of action.
ADVOCATE
an objective that a person or system hopes or intends to achieve.
GOAL
an offer made by one side after the opposing side in a negotiation has made an offer that is not acceptable.
COUNTEROFFER
a proposal to sell or buy a specific product or service
OFFER
a desired result a person or system hopes or intends to achieve
OBJECTIVE
/nɪˌgəʊʃiˈeɪʃən: the process of discussing something with another party in order to reach an agreement;
NEGOTIATION
/nɪˈgoʊʃiˌeɪtɚ: someone whose job it is to have formal discussions to reach an agreement.
NEGOTIATIOR
a plan for achieving something or reaching a goal
STRATEGY
ˈliːvərɪdʒ : the power to influence results.
LEVERAGE
/kæʃ flō/ : the rate at which money goes into, or into and out of, a business.
CASH FLOW
A term loan from a bank or other lending institution that is intended to help an entrepreneur or proprietor of a small business get started or continue operating
SMALL BUSINESS LOAN
a number based on information in a credit report (record of someone's debt and payment of debt),
CREDIT SCORE
/kəˈlætərəl/ :property that someone borrowing money pledges to give to a lending company if he or she cannot repay the loan.
COLLATERAL
something having value, such as a possession or property that is owned by a person, business, or organization; any positive feature that confers an advantage.
ASSET
a situation in which two sides in a negotiation reduce their demands in order to reach agreement.
COMPROMISE
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