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Cause marketing
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Patagonia does not treat its workers well. T/F
False! It treats them well and gives them good benefits.
Patagonia only uses environmentally friendly materials in its products.
True!
Warby Parker has helped more than 20 million people get eyeglasses.
False it was 5 million!
Two and a half billion people around the world can’t see clearly. T/F
True!
‘Buy a Pair, Give a Pair’ donates a dollar for each glass of water its customers drank. T/F
False! UNICEF came up with this!
We all need clean drinking water and everyone can get it T/F
False!
Cause marketing is a way for companies to attract customers and make money by doing good. T/F
True!
Patagonia does business cleverly T/F
False it does business ethically!
Warby Parker gives eyeglasses to people T/F
True!
The Tap Project provided clean water for children T/F
True!
The reading discusses negative effects of cause marketing T/F
False! It talks about positive effects of marketing and the companies involved in cause marketing!
Marketing refers to the way companies try to make their products more expensive
False it makes their products more ‘well known’
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