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Research Methods

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  •   Game Code: 1786562
  •  English    27     Public
    Quantitative, Qualitative, and Mixed-Method Research
  •   Study   Slideshow
  • Give three examples of qualitative research methods
    interviews, open-ended surveys, and analyzing documents
  •  5
  • Name one pro and one con of qualitative research methods
    Pro: helps you find the "why" behind the "what" -- Con: time consuming
  •  10
  • Why do qualitative researchers select only a few participants for their studies??
    With each additional participant, less depth is possible, time consuming
  •  20
  • Briefly explain the quantitative research method
    Research involving the use of measurements and statistical data collected through polls, surveys, experiments, etc.
  •  10
  • What are the two types of primary research methods mentioned in class?
    surveys/questionnaires, experiments, case studies, focus groups etc.
  •  10
  • Name a benefit of quantitative research methods
    meaningful interpretations of data due to validity and reliability, can be more flexible, more in depth etc.
  •  15
  • Describe a mixed methods approach.
    What is the collection and analysis of both open-ended (qualitative) and closed-ended (quantitative) data in response to a research question or hypothesis.
  •  5
  • A researcher wants to study the use of smoking among middle school students. The researcher plans to first conduct a survey with the students and then follow up with interviews with a few students.
    Mixed method
  •  25
  • Sara researches the effects of sleep on academic performance. She sends out a survey to college students and asks the avg. hours of sleep they get every night, GPA, Likert scale questions on their sleep and academic performance.
    quantitative research
  •  5
  • Dr. Stern explores whether Facebook use affects personal happiness. She sends out a survey that includes Likert scale questions that rate their personal happiness on a scale of 1-10.
    quantitative research
  •  10
  • Denise seeks to understand why Chick-Fil-A has the highest customer satisfaction rate out of all fast food restaurants. She travels to Chick-Fil-A's across the country and spends time observing employees and customer interactions.
    qualitative research
  •  15
  • A researcher investigates whether hip width correlates with speed. She measures participants' hip width, then times subjects in a series of sprints.
    quantitative research
  •  20
  • Dr. Troiano researches whether dogs can improve academic performance in the classroom. In the study, she surveys her students with open and closed-ended questions, records her students' grades over the semester & interviews them.
    mixed method research
  •  25
  • When might secondary research be more suitable than primary research?
    When you need to conduct in-depth interviews
    When time and budget constraints are limiting
    When you need specific, up-to-date information
    When you want to gather firsthand experiences and opinions
  •  15
  • What is the primary focus of quantitative research?
    Conducting open-ended interviews
    Collecting numerical data and analyzing it statistically
    Understanding the underlying motivations of participants
    Exploring complex relationships through narratives
  •  15
  • Research objective from this class: "Analyse young graduates' culture". Give me an example of a research method that would yield the best results. Think primary vs secondary and qualitative vs quantitative and why
    -
  •  25
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