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Dr. Smith is conducting research on a new teaching method's effectiveness in schools. She collects data through surveys to measure student progress&also conducts interviews with teachers to gain insights into their experiences implementing
mixed method
A historian is studying the social dynamics during a specific historical event. She reviews documents, diaries, letters, and newspapers from that era to gain a deeper understanding of people's perspectives and the historical context
qualitative
Talk non-stop for 30 seconds about what you've learned about secondary research methods (no pauses, no Spanish, nothing irrelevant)
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Talk non-stop for 30 seconds about what you've learned about primary research methods (no pauses, no Spanish, nothing irrelevant)
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Talk non-stop for 30 seconds about what you've learned about research methods (no pauses, no Spanish, nothing irrelevant)
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Give us a brief overview of the who, what and why of your task brief
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Give us a brief overview of the who, what and why of your task brief
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Research objective from this class: "Identify the causes of consumerism increase". Give me an example of a research method that would yield the best results. Think primary vs sec. and qualitative vs quantitative and why
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Research objective from this class: "Identify the methods the city and its inhabitants use to recycle". Give me an example of a research method that would yield the best results. Think primary vs sec. and qualitative vs quantitative and why
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Research objective from this class: "Evaluate people and their thought about fake news". Give me an example of a research method that would yield the best results. Think primary vs secondary and qualitative vs quantitative and why
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Research objective from this class: "Identify the effects of electronic devices on our body". Give me an example of a research method that would yield the best results. Think primary vs secondary and qualitative vs quantitative and why
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Research objective from this class: "Analyse young graduates' culture". Give me an example of a research method that would yield the best results. Think primary vs secondary and qualitative vs quantitative and why
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What is the primary focus of quantitative research?
 
Collecting numerical data and analyzing it statistically
 
Understanding the underlying motivations of participants
 
Exploring complex relationships through narratives
 
Conducting open-ended interviews
When might secondary research be more suitable than primary research?
 
When time and budget constraints are limiting
 
When you need specific, up-to-date information
 
When you want to gather firsthand experiences and opinions
 
When you need to conduct in-depth interviews
Dr. Troiano researches whether dogs can improve academic performance in the classroom. In the study, she surveys her students with open and closed-ended questions, records her students' grades over the semester & interviews them.
mixed method research
A researcher investigates whether hip width correlates with speed. She measures participants' hip width, then times subjects in a series of sprints.
quantitative research
Denise seeks to understand why Chick-Fil-A has the highest customer satisfaction rate out of all fast food restaurants. She travels to Chick-Fil-A's across the country and spends time observing employees and customer interactions.
qualitative research
Dr. Stern explores whether Facebook use affects personal happiness. She sends out a survey that includes Likert scale questions that rate their personal happiness on a scale of 1-10.
quantitative research
Sara researches the effects of sleep on academic performance. She sends out a survey to college students and asks the avg. hours of sleep they get every night, GPA, Likert scale questions on their sleep and academic performance.
quantitative research
A researcher wants to study the use of smoking among middle school students. The researcher plans to first conduct a survey with the students and then follow up with interviews with a few students.
Mixed method
Describe a mixed methods approach.
What is the collection and analysis of both open-ended (qualitative) and closed-ended (quantitative) data in response to a research question or hypothesis.
Name a benefit of quantitative research methods
meaningful interpretations of data due to validity and reliability, can be more flexible, more in depth etc.
What are the two types of primary research methods mentioned in class?
surveys/questionnaires, experiments, case studies, focus groups etc.
Briefly explain the quantitative research method
Research involving the use of measurements and statistical data collected through polls, surveys, experiments, etc.
Why do qualitative researchers select only a few participants for their studies??
With each additional participant, less depth is possible, time consuming
Name one pro and one con of qualitative research methods
Pro: helps you find the "why" behind the "what" -- Con: time consuming
Give three examples of qualitative research methods
interviews, open-ended surveys, and analyzing documents


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