Team 1
0
Team 2
0
Teams
Name
Score
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15
×
Tom always buys Nike shoes. He trusts Nike and never buys other brands.
Brand loyalty
Brand awareness
Oops!
Show
Check
Okay!
Check
15
×
A company pays money to support a football team. Its logo is on the players' shirts.
Sponsorship
Influencer marketing
Oops!
Show
Check
Okay!
Check
15
×
"Buy now!" "Click here!" "Subscribe today!"
Call to action (CTA)
USP
Oops!
Show
Check
Okay!
Check
×
boom
Lose 50 points!
Oops!
×
shark
Other team loses 15 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
A famous footballer says, "I love these boots. They are the best!"
Advertisement fatigue
Product endorsement
Oops!
Show
Check
Okay!
Check
15
×
This ad is made for teenagers who love video games. Teenagers who love games are the...
Target audience
Niche market
Oops!
Show
Check
Okay!
Check
×
heart
Other team wins 20 points!
Oops!
×
gift
Win 15 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
An ad shows a sad, hungry dog. It makes you feel sad, so you give money.
Emotional appeal
Sponsorship
Oops!
Show
Check
Okay!
Check
15
×
"Our phone has the best camera and the longest battery!" The ad gives good reasons to make you want to buy it.
Sponsorship
Persuasion
Oops!
Show
Check
Okay!
Check
15
×
In a movie, the hero drinks a Coca-Cola and you can see the logo. It is not an ad break.
Niche market
Product placement
Oops!
Show
Check
Okay!
Check
15
×
Almost everyone in the world knows the McDonald's logo.
Brand awareness
Emotional appeal
Oops!
Show
Check
Okay!
Check
15
×
You scroll on Instagram and see an ad one time. That is one...
Impression
Sponsorship
Oops!
Show
Check
Okay!
Check
15
×
A company makes a plan: TV ads in May, posters in June, and a big sale in July.
Persuasion
Promotional strategy
Oops!
Show
Check
Okay!
Check
15
×
A famous YouTuber gets money to show a new snack in her video.
Impression
Influencer marketing
Oops!
Show
Check
Okay!
Check
×
trap
No points!
Oops!
×
magnet
Take 20 points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 15 points!
Oops!
15
×
An ad says, "Drink this and you will be taller in one week!" This is not true.
Emotional appeal
Deceptive advertising
Oops!
Show
Check
Okay!
Check
×
Restart
Review
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