Team 1
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Team 2
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Teams
Name
Score
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15
×
You scroll on Instagram and see an ad one time. That is one...
Impression
Sponsorship
Oops!
Show
Check
Okay!
Check
15
×
Tom always buys Nike shoes. He trusts Nike and never buys other brands.
Brand awareness
Brand loyalty
Oops!
Show
Check
Okay!
Check
15
×
"Buy now!" "Click here!" "Subscribe today!"
Call to action (CTA)
USP
Oops!
Show
Check
Okay!
Check
15
×
An ad says, "Drink this and you will be taller in one week!" This is not true.
Emotional appeal
Deceptive advertising
Oops!
Show
Check
Okay!
Check
15
×
A shop sells only products for left-handed people. It is a small, special group of customers.
Niche market
Call to action (CTA)
Oops!
Show
Check
Okay!
Check
15
×
A famous footballer says, "I love these boots. They are the best!"
Product endorsement
Advertisement fatigue
Oops!
Show
Check
Okay!
Check
×
seesaw
Swap points!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
Oops!
15
×
"Our phone has the best camera and the longest battery!" The ad gives good reasons to make you want to buy it.
Persuasion
Sponsorship
Oops!
Show
Check
Okay!
Check
×
seesaw
Swap points!
Oops!
×
shark
Other team loses 10 points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 10 points!
Oops!
×
eraser
Reset score!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
rocket
Go to first place!
Okay!
×
banana
Go to last place!
Oops!
15
×
In a movie, the hero drinks a Coca-Cola and you can see the logo. It is not an ad break.
Product placement
Niche market
Oops!
Show
Check
Okay!
Check
15
×
A famous YouTuber gets money to show a new snack in her video.
Influencer marketing
Impression
Oops!
Show
Check
Okay!
Check
×
baam
Lose 20 points!
Oops!
×
rocket
Go to first place!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
banana
Go to last place!
Oops!
15
×
An ad shows a sad, hungry dog. It makes you feel sad, so you give money.
Emotional appeal
Sponsorship
Oops!
Show
Check
Okay!
Check
15
×
Almost everyone in the world knows the McDonald's logo.
Emotional appeal
Brand awareness
Oops!
Show
Check
Okay!
Check
15
×
Sara sees the same ad 20 times a day. Now she is bored and skips it.
Advertisement fatigue
Deceptive advertising
Oops!
Show
Check
Okay!
Check
×
Restart
Review
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