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THE 7P'S OF MARKETING
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Close the sale and deliver the products.
Marketing Efforts of People 4
Educate customers as they evaluate their buying choices
Marketing Efforts of People 3
Arouse customer interest
Marketing Efforts of People 2
Create customer awareness
Marketing Efforts of People 1
People
regular contact points
Competitive Advantage
competitors and provide edge
Endorsement
extolling the virtues of a product
Branding
_________ are registered
Advertising
producing information for promoting the sale
Audience Sensory, Emotional, and Intellectual Impact
impact on the _________________________.
Message and Medium
The _____________________ of the message
Receptiveness
The ________________ of the audience
Credibility
The _________________ of the communicator
Promotion
elicit the patronage, loyalty.
Discount Pricing
loyal and regular customers
Introductory Price or Promotional Pricing
launch a new product.
Marginal pricing
utilize excess production capacity
Cost recovery pricing
reinvest the sales
Price
major factor
Cost of doing business and producing goods and services
ower cost of producing goods and services.
Business Climate
trusted public official's
Growth Potentials
looking for new areas to expand and grow.
Activity Hubs
provide
Population Concentrations
greater the numbers of needs
Convergence of Multiple Industries
one-stop-shop convenience to all customers.
Industry Clustering
Clustering results
Customer Traffic Flow
regularly come
Physical Proximity
close it is to the target market.
Channel 3
"direct marketing"
Retailer
buys products from a manufacturer
Channel 2
retailer
Wholesaler
supply retailers with smaller quantities.
Channel 1
wholesaler and a retailer.
Producer - Consumer
Stage 3
Producer - Retailer - Consumer
Stage 2
Producer - Wholesaler - Retailer - Consumer
Stage 1
Places
distribution channel.
Tangible good or the intangible service
satisfy their needs and produce
Business goods or consumer goods
categorized
Product
goods or services
4Ps
became 7P's.
Marketing Mix
"Ps"
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