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Team 2
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Teams
Name
Score
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15
×
Internal factor most affecting EcoPure campaign quality is
Staff expertise
Government grants
Climate policy
Inflation
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Check
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15
×
Growing concern for climate change is mainly which PESTLE factor
Economic
Social
Political
Legal
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Check
Okay!
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15
×
Internal influence on SolarSpark is
Planning legislation
Installer skill levels
Government net zero policy
Energy price inflation
Oops!
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Check
Okay!
Check
15
×
Primary purpose of marketing for Aldi is what
Outperform Lidl only
Reduce supplier prices
Identify anticipate and satisfy customer needs profitably
Minimise staffing costs
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15
×
Aldi ability to offer low prices is a SWOT
Threat
Weakness
Strength
Opportunity
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Show
Check
Okay!
Check
15
×
SolarSpark strongest USP is
Competitive prices
We sell solar panels
Free lifetime maintenance
The panels generate free electricity
Oops!
Show
Check
Okay!
Check
×
thief
Give points!
5
10
15
20
25
×
shark
Other team loses 15 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
New government funding for renewables is a SWOT
Strength
Threat
Weakness
Opportunity
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Check
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Check
15
×
Which T in SMART is missing from the objective Increase EcoPure sales
Timed
Tested
Tracked
Targeted
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15
×
Which is a long term strategic aim for Aldi
Increase Instagram followers this week
Sell 500 more milk units today
Launch one TV advert
Become the UKs most trusted value supermarket
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15
×
EcoPure focus on trust sustainability and expertise is an example of
Brand logo
Brand personality
Brand positioning
Brand identity
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Check
×
boom
Lose 50 points!
Oops!
×
seesaw
Swap points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
baam
Lose 20 points!
Oops!
15
×
Best link between PESTLE and SWOT is
They analyse identical information
PESTLE identifies strengths
PESTLE feeds external data into opportunities and threats
SWOT replaces PESTLE
Oops!
Show
Check
Okay!
Check
×
boom
Lose 50 points!
Oops!
×
rocket
Go to first place!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 5 points!
Oops!
15
×
Strong branding allows EcoPure to charge higher prices
True
False
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15
×
EcoPure mission to grow awareness of renewable energy among young homeowners is best described as
A financial target
A marketing aim
A marketing objective
A marketing tactic
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Check
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Check
×
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