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Advertising Vocabulary
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  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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Something written by a company for newspapers and magazines and websites to share and publish
press release
Unwanted, promotional email
spam email
websites that enable users to create and share content or to participate in social networking.
social media
recommendations made by individuals to other individuals about a product of service
word of mouth
Large media outlets like TV, newspapers and magazines
mass media
To introduce a new product
launch
The short period during TV programmes when advertisements are shown
commercial break
Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
A person who purchases goods and services for personal use.
consumer
A small, specialized market for a particular product or service.
niche
(of an image, video, piece of information, etc.) circulated rapidly and widely from one internet user to another.
viral
Company specialising in producing and placing advertisements for clients
advertising agency
Attention, Interest, Desire, Action - the objective of all advertisements
AIDA
Part of a printed advertisement used for ordering goods, samples etc
Coupon
What makes a product different from others - U.S.P.
unique selling propostion
Hours on radio & TV with largest audience, esp. the evening hours
prime time
Average number of copies of a magazine sold in a particular period
circulation
Common in department stores and supermarkets. Includes promotional display shelves, commercials on screen and trolley ads
in-store advertising
One of the original and most common forms of advertising in printed media.
magazine and newspaper advertisements
Windows appear on the screen advertising something when you are looking at a website
pop - up online advertising
Branded products are placed in non-advertising media such as movies, music videos or television shows
Product placement
One of the cheapest forms of paper advertising which are handed out on the street
flyers
A well known person appears in an advertisement either on screen or as a voice over
celebrity advertising or endorsement
Using events such as football matches or the Olympics to promote brands and products
sports advertising
A form of outdoor advertising usually featuring a large illustration typically found near busy roads
billboards
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