If a company wants to build brand loyalty, what should be their number one priority, and why?
I think quality should be their top priority because if the product isn't good, customers won't come back, no matter how nice the marketing is.
What's the difference between a product's features and its benefits? Can you give an example?
Features are what the product is or has, the benefit is that you don't have to worry about charging your phone all day.
Why might a company choose a famous athlete as a brand ambassador instead of a famous musician?
They might choose an athlete if their product is related to sports, health, or performance, as it creates a stronger connection in the customer's mind.
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